is it me or does the wave of rebranding that happened recently gone mad?
i think that pepsi has the best one so far... as patriotism goes... i think that new pepsi logo looks completely like barack obama's presidental race logo!
you can judge for yourselves!
3 comments:
interesting, i think you may be on to something!
on tropicana: http://www.nytimes.com/2009/01/08/business/media/08adco.html?_r=1&partner=permalink&exprod=permalink
i think walmart has the worst of the new logo. it went from a star to a logo i think that is very computer-like... it reminds me of when i turn on my computer and there's the "wait while i process" feel.
i'm not convinced on the tropicana either.
President Pepsi: http://www.slate.com/id/2198198/
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